Valuation driven Startup marketing: The close link between marketing&fundr­aisin • Digi Hub-TLV

Valuation driven Startup marketing: The close link between marketing&fundr­aisin

Valuation driven Startup marketing: The close link between marketing&fundr­aisin

Fundraising campaigns should be planned carefully, we have to consider marketing strategies in each and every step! In this session will learn how to adjust those strategies for better results, what are the do’s and don’ts we should be aware of while seeking for investment, and how to run a successful campaign.

For the first time crowd funding will be available for shareholders, since the beginning of May 2016 there will be a framework for equity-based crowdfunding in the U.S. Now when this regulation became effective it has the power to revolutionize the way startups and entrepreneurs think about seed and early-stage financing.

Lecture #1: (Hayut Yogev):

The close link between marketing and fundraising – and how to maximize them both.

In this lecture we’ll discuss:

· How to market our Startup to investors?

· What are the 5 reasons Startup companies fail to raise their 1 st funding?

· …And how to use creativity to run a successful fundraising campaign?

Lecture #2 (the speaker will be updated):

The Crowdfunding Revolution in the U.S. is Underway

In this lecture we’ll discuss:

· New meaningful avenue for fundraising

· Targeting an enormous market which is eager for innovations in a variety of fields.

· Improved negotiation position compared to Angel/VC-backed investments.

The Agenda:

·  18:30 – 19:00 Gathering and Networking

·  19:00 – 19:05 Ophir Nevo, Opening notes.

·  19:05 – 19:50 Hayut Yogev, The close link between marketing and fundraising – and how to maximize them both.

·  19:50 – 20:35 The Crowdfunding Revolution in the U.S. is Underway

·  20:35 – 21:00 Q & A

About the speakers:

Hayut Yogev, CEO, Gaia-VSM 
Hayut brings extensive experience and over 28 years of expertise in business management  planning, marketing, trade working with many startups, leading international and local companies. Heath specializes in new business development with international partners, offering superb marketing, and commerce and communication skills.

Prior to Gaia, Hayut served as VP Marketing at Nokia Israel  part of the International marketing group, General Manager of Bagir Israel, VP marketing and manager of leading global and local brands like Lipton, Energizer, 3M, Hain, Tami 4, and many more.

Hayut holds an MBA from Bar-Ilan University.

Hayut Yogev, CEO, Gaia-VSM 
Hayut brings extensive experience and over 28 years of expertise in business management  planning, marketing, trade working with many startups, leading international and local companies. Heath specializes in new business development with international partners, offering superb marketing, and commerce and communication skills.

Prior to Gaia, Hayut served as VP Marketing at Nokia Israel  part of the International marketing group, General Manager of Bagir Israel, VP marketing and manager of leading global and local brands like Lipton, Energizer, 3M, Hain, Tami 4, and many more.

Hayut holds an MBA from Bar-Ilan University.

The 2nd speaker will be updated.